Since both his live and cooking shows were unceremoniously cancelled in 2007, Emeril has been in diminuendo. In fact, over the past decade or so, consciousness of Emeril has lapsed. He has reached a level of ubiquity one needn’t be conscious of Emeril to absorb him.Įmeril in his nineties heyday where he helped popularise the Food Network. His written output has been prodigal and includes classics such as Emeril’s New New Orleans Cuisine and not-so-classics such as Emeril Lagasse Everyday Recipes for the Power AirFryer 360. Simultaneously, his ubiquitous presence on QVC, where he sold various kitchen ephemera like Emeril airfryers to Emeril fully automatic pasta makers, brought appliance-effigies of Emeril into the kitchens of millions more. The combined onslaught brought the man, his catholic Creole cooking, and his catchphrases (“Bam!” “Let’s kick it up a notch,” and the word “gaaahlic” elongated in his Massachusetts accent into an elegant ski-jump) into the living rooms of millions of Americans. His television presence began with How to Boil Water in 1993 but eventually comprised of a series of eponymous programs including the live show ( Emeril Live!), a cooking show ( Essence of Emeril), and a sitcom ( Emeril). As one of the first chefs on the Food Network, he was a pioneer in transforming a man to a brand and a brand into an empire. For as long as anyone under forty-five can remember, Emeril Lagasse has been the nitrogen in the cultural air.
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